整合传播项目〝你的美丽曲线〞| Integrated Campaign “Your Beautiful Curves”

以〝曲线〞这属于女性及曲发的主题，增加新产品与目标人群的关连，提升价值感。

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For the China launch of Curl Repair Series, featuring movie star Fan Bingbing.

Agency: McCann-Erickson Guangming, Shanghai