整合传播项目”Let’s Play XXL” | Integrated Campaign “Let’s Play XXL”
把一次被安排的恐龙化石展，变成潮流感十足的体验。
艾菲中国实效奖金奖项目。
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Turning an ancient dinosaur exhibition into a fashionable occasion.
Effie China Awards Gold winner.
社交媒体传播项目”Let’s Play Valentine” | Social Campaign “Let’s Play Valentine”
摆脱传统情人节套路，结合时尚观点显出三里屯潮人特有的个性态度。
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In St Valentine’s Day you don’t need to say something cliche. Just stick to the fashion you love.
户外传播项目 “Let’s Play Springtime” | Outdoor Campaign “Let’s Play Springtime”
在中国的春节，用你的时尚方式乐开花。
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Chinese New Year, literally called “Spring Festival” in Chinese language. It’s your style to make the new year blossoms.
Agency: McCann-Erickson Guangming, Shanghai