帮助企业和专业人士开发自身优势、有效沟通与创意，收获认可与支持。
毕业自香港中文大学心理学系，彭伟聪是一位屡获殊荣的品牌战略、创意总监、教练和培训师，在大中华及跨文化营销传播层面，拥有20多年实战经验，曾服务主要品牌包括劳力士、路虎、苹果、奔富及洲际酒店集团等。2010年起他移驻上海，并因其在中国内地主导工作项目带来的显著成效，两度荣获EFFIE艾菲中国营销实效奖金奖。
2020年，他撰写了备受好评的中文书籍《打破写作套路：每天懂一点文案心理学》，结合中国的实际营销环境与语境，探讨沟通与内容营销背后的心理学。2023年，他受邀与全球150位领先的企业家、营销专家及商业意见领合著英文书籍《Doers & Dreamers》，分享如何让企业创造出更大影响力的可行见解。他获领英中国选为营销领域年度行家2020之一，现拥有来自中国和全球逾10万位关注者。
毕业自香港中文大学心理学系，彭伟聪是一位屡获殊荣的品牌战略、创意总监、教练和培训师，在大中华及跨文化营销传播层面，拥有20多年实战经验，曾服务主要品牌包括劳力士、路虎、苹果、奔富及洲际酒店集团等。2010年起他移驻上海，并因其在中国内地主导工作项目带来的显著成效，两度荣获EFFIE艾菲中国营销实效奖金奖。
2020年，他撰写了备受好评的中文书籍《打破写作套路：每天懂一点文案心理学》，结合中国的实际营销环境与语境，探讨沟通与内容营销背后的心理学。2023年，他受邀与全球150位领先的企业家、营销专家及商业意见领合著英文书籍《Doers & Dreamers》，分享如何让企业创造出更大影响力的可行见解。他获领英中国选为营销领域年度行家2020之一，现拥有来自中国和全球逾10万位关注者。
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Helping Corporates and Professionals Gain Recognition and Support by Cultivating Strengths, Effective Communication and Creativity.
Terry Pan, a psychology graduate from The Chinese University of Hong Kong, is an award-winning brand strategist, creative director, coach, and trainer with over 20 years of experience in marketing communication. He has worked extensively in Greater China and across diverse cultural assignments, collaborating with renowned brands such as Rolex, Land Rover, Apple, TWE, IHG, and more. Since 2010, Terry has been based in Shanghai and has been honored with two EFFIE China Marketing Effectiveness Gold Awards for his remarkable achievements in Mainland China.
He authored the influential Chinese book Beyond Formulaic Copywriting in 2020, which explores the psychology of storytelling in the Chinese context. In 2023, he was invited to be a co-author of the English book Doers & Dreamers alongside 150 world-leading entrepreneurs, marketers, and leaders who share actionable insights on how to create more impact in business. He is a LinkedIn China Top Voice in Marketing 2020, with over 100,000 followers from China and around the world.
Terry Pan, a psychology graduate from The Chinese University of Hong Kong, is an award-winning brand strategist, creative director, coach, and trainer with over 20 years of experience in marketing communication. He has worked extensively in Greater China and across diverse cultural assignments, collaborating with renowned brands such as Rolex, Land Rover, Apple, TWE, IHG, and more. Since 2010, Terry has been based in Shanghai and has been honored with two EFFIE China Marketing Effectiveness Gold Awards for his remarkable achievements in Mainland China.
He authored the influential Chinese book Beyond Formulaic Copywriting in 2020, which explores the psychology of storytelling in the Chinese context. In 2023, he was invited to be a co-author of the English book Doers & Dreamers alongside 150 world-leading entrepreneurs, marketers, and leaders who share actionable insights on how to create more impact in business. He is a LinkedIn China Top Voice in Marketing 2020, with over 100,000 followers from China and around the world.