广告传播项目 | Advertising Campaigns

担任劳力士大中华区品牌创意主管7年，负责全区域传播执行的发展。长期高水准的文案作品，为华语地区的营销写作及业界带来深刻影响，更成为收藏项目及学院教材。

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Acted as the creative lead for the luxury icon Rolex Greater China and coordinated teams from Hong Kong, China and Taiwan for 7 years. Countless works were created and the crafting of Rolex Chinese copywriting was regarded as one of the best in the 2000s. Some of the works became teaching materials in colleges in China.

Agency: J. Walter Thompson, Hong Kong

VIP体验活动〝冠冕永恒〞| VIP Event “In the Realm of Rolex”

负责劳力士101年历史以来首次VIP体验活动的全部文案工作，向1400位来自全球的特邀贵宾进行精准沟通。

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Responsible for all the copywriting duties for the first-ever VIP event in Rolex’s 101-year history, for the 1400 renowned guests invited from worldwide.

 

Agency: TBWA\Auditoire, Shanghai