著作 | Book
结合心理学、科研报告及实战经验,以理性系统化的新角度,分享文案写作及利用语言进行营销的本质,获跨界别传播及营销专家联合推荐。由广西师范大学出版社于2020年7月出版(ISBN 978-7-5598-2615-2)。
豆瓣读书介绍页及读者书评:https://book.douban.com/subject/35136167
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A book of psychology of copywriting to Chinese practitioners. Published by Guangxi Normal University Press, a top publisher in China, in July 2020. (ISBN 978-7-5598-2615-2)
Douban readers’ book review (Chinese): https://book.douban.com/subject/35136167