整合传播项目〝显你的潜匿之光〞| Integrated Campaign “Reveal Your Hidden Light”
为提振揽胜极光推出多年后的销量，以产品亮丽外型之下的真正全地形实力为主题的传播项目。项目投放之后，揽胜极光一跃成为路虎旗下最畅销的车型。
艾菲中国实效奖金奖项目。
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A campaign intended to boost the sales of Range Rover Evoque after launching for years. The communication theme was about the true all-terrain capability beneath the fashionable outlook of the SUV and after the campaign launch, Range Rover Evoque became the best-seller of Land Rover.
Effie China Awards Gold winner.
社交媒体悬念沟通 | Social Teasers
主题传播〝启动你的潜匿之光〞| Thematic Communication “Switch On Your Hidden Light”
产品传播〝史上最强路考〞| Product Communication “Extreme Driving Challenge”
以揽胜极光穿越滑板公园为题的一系列病毒视频，在Youtube收获超过三千万点阅量。
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A series of viral videos featuring a Range Rover Evoque passing a skate park with 30 million+ views.
线上门户 + 媒体报道 | Online Portal + Media Report
Agency: Wunderman, Shanghai