整合传播项目〝显你的潜匿之光〞| Integrated Campaign “Reveal Your Hidden Light”

为提振揽胜极光推出多年后的销量,以产品亮丽外型之下的真正全地形实力为主题的传播项目。项目投放之后,揽胜极光一跃成为路虎旗下最畅销的车型。

艾菲中国实效奖金奖项目。

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A campaign intended to boost the sales of Range Rover Evoque after launching for years. The communication theme was about the true all-terrain capability beneath the fashionable outlook of the SUV and after the campaign launch, Range Rover Evoque became the best-seller of Land Rover.

Effie China Awards Gold winner.

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社交媒体悬念沟通 | Social Teasers

主题传播〝启动你的潜匿之光〞|  Thematic Communication “Switch On Your Hidden Light”

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产品传播〝史上最强路考〞| Product Communication “Extreme Driving Challenge”

以揽胜极光穿越滑板公园为题的一系列病毒视频,在Youtube收获超过三千万点阅量。

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A series of viral videos featuring a Range Rover Evoque passing a skate park with 30 million+ views.

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线上门户 + 媒体报道 | Online Portal + Media Report

Agency: Wunderman, Shanghai