整合传播项目〝黑标便当系列〞| Integrated Campaign “The Black Label Boxed Meal”

就算便利店便当的价格不贵，品尝体验也可以给你灵感与尊贵。为新产品设计了广受好评的〝黑标便当〞产品传播概念，并因此获延伸到全家便利的其他食品品类，带来差异化的竞争优势。

*****

Even though it is inexpensive boxed meals in convenience store, doesn’t mean the experience have to be cheap. Created the product communication concept which was highly rated by the public, it was extended to all other fresh food categories of FamilyMart China and differentiated from the competitors.

 

1. 电视广告〝越级新品味〞| TVC “The Spirit of Perfection”:

 

2. 户外体验〝寻获你的鸡腿〞| Outdoor “Grab the Chicken Leg”:

3. 微信KOL + 媒体传播 | WeChat KOL + Column Seeding:

  

Agency: Dentsu, Shanghai